The First Year Scorecard: A Note from our Golf Division
In the first 12 months of launching LMG’s golf business, we’ve seen incredible
opportunities to make a substantial impact in the lives and careers of South African
professional golfers competing on the global stage.
This past August was a truly special milestone for us, as Michael Hollick and Herman
Loubser both claimed exceptional victories — marking LMG’s first client wins since
our launch. These achievements represent far more than trophies; they are a
testament to the players’ dedication, resilience, and relentless hard work, combined
with the support structures and systems we’ve been building around them at LMG. It
was a proud moment that reflects not only their individual journeys but also the
shared vision we’re creating together.
Golf is a uniquely challenging sport. Unlike other disciplines, such as tennis, even
the best players in the world don’t win often. That’s what makes every victory so
special and why we take the time to celebrate these achievements and recognise the
extraordinary effort it takes to reach the top. With their current form, both Michael
and Herman are in a fantastic position heading into the summer season, and I’m
excited to see what the rest of the year has in store for them.
Looking ahead, one of the highlights on the calendar will be seeing four of our
players — Michael, Herman, Rupert Kaminski and Nikhil Rama — compete in this
year’s Alfred Dunhill Links Championship at St Andrews this October. Playing at the
home of golf, alongside some of the world’s very best, will be a remarkable
experience and an invaluable opportunity for them to test themselves on one of the
sport’s biggest stages.
Although we’re still in the early stages of our journey, the growth of our player
management division has been incredibly rewarding. In a very short time, we’ve
helped players achieve meaningful progress through strong performances on the
course and by building exciting partnerships with leading South African and
international brands for our players.
We’ve also been proud to introduce new corporate partners to the golf space,
creating opportunities for them to make meaningful investments, gain powerful
exposure, and tap into the benefits of South Africa’s rapidly expanding golf industry,
which continues to grow in both reach and influence.
Our ultimate vision is clear: to help our players compete, grow, and thrive on the
world stage. For some, this means guiding their progression onto the world’s top
international tours — such as the DP World Tour, Asian Tour, and PGA Tour. For
others, it involves developing their skills and competitive edge through platforms like
the Hotelplanner Tour and Sunshine Tour, preparing them for the step up to elite-level competition. At
the same time, we are committed to providing world-class support for those already
competing at the highest level, ensuring they have the structure, resources, and
backing needed to succeed.
We’ve already been part of some truly exciting success stories. Seeing Michael
Hollick earn his place on the DP World Tour for 2026, and Kyle Barker and Nikhil
Rama secure membership on the Hotelplanner Tour for next season, has been
incredibly rewarding. These achievements represent golden opportunities — not only
for these individuals but also for others in our team, who will be looking to secure full
playing rights through strong performances in the Sunshine Tour’s upcoming
summer swing.
While these opportunities are thrilling, they also come with responsibility. Success at
the highest-level demands readiness and preparation. That’s why we place such a
strong focus on structured development and planning, ensuring our players aren’t
just earning spots but are fully prepared to perform and excel when the moment
arrives.
As I reflect on this first chapter of our journey, I see it as climbing a mountain. We’ve
reached the base, taken time to acclimatise, and carefully mapped out our route
upward. The peak is still far ahead, with challenges and opportunities waiting along
the way. But that’s what excites me most — because with the right vision, strategy,
and determination, every step of the climb is just as meaningful and rewarding as
reaching the summit.